The Light Factory is launching a new fundraising campaign called “Give Your Age” which encourages people to match their donation to their age. For example, a 35-year old would-be patron of The Light Factory might make a donation of $35, and even tack on a few zeros if desired. The Light Factory sought out some creative minds around town to provide compelling imagery for the campaign, and director Tony Elwood was happy to oblige.

We spent part of Tuesday morning working on the shoot with photographer George Lainis, owner of Catch Light Studio, and Light Factory marketing director Dee Grano. Check out some behind-the-scenes shots below!

Laying out the bloody numbers.

From left: graphic designer Chris Engler, director Tony Elwood, Light Factory marketing director Dee Grano, and producer Paul Barrett.

Final image as used by the Light Factory, after a little Photoshop touch-up from Tony.