Synthetic Fur Fuzz

Our friends at The Light Factory have created a new page for their “Give Your Age” campaign, allowing potential donors to easily donate the dollar amount of their choice with the click of a button. On the bottom of the page, you can see Tony’s, shall we say, “unique” contribution to the campaign.

We’re all big fans of The Light Factory here at Synthetic Fur. Since 1973, they’ve been a bulwark of arts, culture and education here in Charlotte. Not only have they displayed compelling work by amazing photographers and filmmakers over the years (Ansel Adams and Stanley Kubrick to name but a few,) they also provide unique and interesting community outreach and educational programs such as their

Annual Members Show and annual “My Family, Our Stories” series of photographs from local ESL students.

If you’re looking for a nice karma boost, consider making a donation to The Light Factory. They know how to give back to the community, and then some.

The Light Factory is launching a new fundraising campaign called “Give Your Age” which encourages people to match their donation to their age. For example, a 35-year old would-be patron of The Light Factory might make a donation of $35, and even tack on a few zeros if desired. The Light Factory sought out some creative minds around town to provide compelling imagery for the campaign, and director Tony Elwood was happy to oblige.

We spent part of Tuesday morning working on the shoot with photographer George Lainis, owner of Catch Light Studio, and Light Factory marketing director Dee Grano. Check out some behind-the-scenes shots below!

Laying out the bloody numbers.

From left: graphic designer Chris Engler, director Tony Elwood, Light Factory marketing director Dee Grano, and producer Paul Barrett.

Final image as used by the Light Factory, after a little Photoshop touch-up from Tony.